Building a Brand That Speaks Gen Z: The boAt Way | Webinar by Prejit Narayan, Chief Business Officer, boAt
At NEXIS School of Business, every session is designed to go beyond books – and this one was no exception. […]
CXO Insights
Why Brands Must Be Built Before Products: Insights from Dr. Sanjay Arora, the Mind Behind the Viral DOMS Pencils Campaign
What makes a brand unforgettable? And why do some products fade away while others live in the hearts of consumers