“Sales isn’t just taught — it’s practised.” From a marketing masterclass on pitching to selling products on real streets, here’s how NEXIS turns communication into a superpower.
Every business runs on one skill nobody hands you a certificate for: the ability to sell an idea, a product, or yourself. At NEXIS School of Business, students learn it the only way it sticks — by doing it.
In a recent marketing masterclass, an industry expert broke down how to pitch under pressure. Days later, students were on the streets of Siliguri selling actual products. Here’s the playbook.
The 30-second pitch that impresses a recruiter
You have 30 seconds to impress a recruiter. What do you lead with? The masterclass answer wasn’t a rehearsed line — it was homework. Research the recruiter first. Figure out what excites them, then tune your pitch accordingly.
A pitch that speaks to the listener’s interests beats a generic one every time — whether you’re in an interview, on stage, or in front of a client.
Two rules for speaking with confidence
The expert’s advice for presenting well came down to two rules:
- Know your content. “If you know your content, you’re already sure of what to speak.” Confidence is a by-product of preparation, not personality.
- Practise — and not in your head. “Don’t practise in control, because you don’t really know what you’re speaking. Record yourself.” Watching yourself back is the fastest way to fix what you can’t feel in the moment.
“Whether you’re into books, fitness or cars — whatever your niche — start posting about it today. Do not wait for two minutes.”
— Marketing masterclass, NEXIS
▶ Watch the full story on the NEXIS YouTube channel.
Start building your personal brand today
One theme ran through the session: your personal brand is your new resume. A strong presence on platforms like LinkedIn can attract opportunities nationally and even internationally.
The advice was refreshingly simple — pick your niche and start creating now, because the best time to build an audience was yesterday, and the second-best is today. It’s the same reason employability skills like LinkedIn are built into the NEXIS curriculum.
Where the lesson gets real
Theory only counts when it’s tested. That’s why NEXIS students don’t just learn about selling — they sell. In one activity, students set up and sold real products to real strangers (“we’re buying a notebook for ₹150 — thank you, bhaiya!”). Handling a “no,” pricing on the spot, and closing a sale teaches more in an afternoon than a semester of slides. It’s the same learn-by-doing spirit behind the first-semester dropshipping ventures.
- Do your homework on the recruiter, then tune your 30-second pitch to their interests.
- Confidence comes from knowing your content — and practising by recording yourself.
- Build a personal brand around your niche now; don’t wait.
- NEXIS students practise real sales on real streets, not just in theory.
Learn business by doing business
See how the NEXIS programme builds real, employable skills from day one.
Frequently asked questions
How do you pitch yourself in 30 seconds?
Research your listener first, identify what excites them, and tune your pitch to their interests. Know your content cold so you speak with confidence.
How can students improve public speaking?
Know your content, then practise by recording yourself and watching it back — it reveals what you can’t feel in the moment.
Do NEXIS students actually practise selling?
Yes. Students sell real products to real customers as part of their learning, alongside dropshipping ventures and local business projects.
Based on a NEXIS marketing masterclass and student sales activities.
