UG Programme in Digital Marketing and Commerce

The three-year Digital Marketing & Commerce programme is built around learning by doing. Across six semesters, you’ll learn the fundamentals of marketing, commerce and business, while developing practical skills in areas like digital marketing, brand management, performance marketing, e-commerce, content, growth and AI.

Each semester combines core courses with a practical project. You’ll work on projects such as auditing the digital presence of a real business, taking a brand to market, building and growing a content channel, running a dropshipping business, and executing a fundraising campaign using paid media.

In your final semester, you can choose between a placement internship or building your own business, putting everything you’ve learned into practice.

Explore Curriculum

A deliberate mix of marketing, commerce, business and technology. You'll study Digital Marketing, Brand Management, Performance Marketing, Consumer Behaviour, E-commerce, Sales, Business Analytics, AI and Content Creation, alongside practical skills in advertising, growth, automation, financial modelling and business strategy. You learn these while running live campaigns, building websites and online stores, analysing real data and growing digital businesses, so theory and practice never sit apart.

Alongside your core subjects, you’ll work with industry tools such as Google Ads, Facebook Ads, HubSpot, Zoho, Adobe, WordPress, Shopify, Google Analytics, Ahrefs, Semrush, Google Tag Manager, Figma, Tally and Claude.

The programme has a batch size of only 40 students, making it a selective batch of ambitious students. This allows you to get more hands-on learning, closer interaction with professors and industry experts, and a more collaborative campus experience.

The programme is taught by a mix of experienced professors and industry experts who bring both academic knowledge and real-world experience into the classroom.

You’ll learn from professionals with experience across digital marketing, branding, performance marketing, e-commerce, business and technology. You’ll also interact with founders, CXOs, marketers and industry leaders through masterclasses, guest sessions and real business projects.

This gives you the opportunity to learn not just from textbooks, but from people who are actively working in the industry.

Explore Faculty

The full working stack of a modern marketer and e-commerce operator: Google Ads, Meta Ads, HubSpot, Zoho, Adobe, WordPress, Shopify, WooCommerce, Elementor, Zapier, Google Analytics, Google Tag Manager, Ahrefs, Semrush, SpyFu, Figma, Tally and AI tools like Claude. You don't just learn what they do, you use them on real projects, campaigns and stores throughout the programme.

Explore tools you will learn

Yes, you can. Students from any stream can apply for the Digital Marketing & Commerce programme at NEXIS. You don’t need to have studied Commerce, Business or Marketing in Class XII. The programme starts with the fundamentals, so you can build your understanding from the basics while developing practical skills in digital marketing, e-commerce and business.

No. It's for anyone who wants to understand how brands, businesses and online commerce actually work, not just marketing. You can build a career in performance marketing, brand management, content, e-commerce, sales, growth or business development, or use what you learn to launch and grow your own online business. Whatever stream you come from, you leave able to build a brand, run a campaign and grow a business online, skills every company now needs.

Yes. The programme is built around working on real businesses, campaigns and projects. You’ll get opportunities to work with real brands, understand their challenges, build go-to-market strategies, run campaigns and apply what you learn in class.

You can also start working on your own business while you’re at NEXIS. Through projects like the Dropshipping Challenge and the final semester Build Your Own Business track, you’ll get hands-on experience in building, marketing and growing an online business. So if you want to start a D2C brand or build something of your own, you can start experimenting while you’re still a student.

You can take different paths after completing Digital Marketing & Commerce. You can start your own online business or D2C brand, join your family business, work with a company or build a career in an agency. Whichever path you choose, NEXIS supports you through real projects, internships, industry exposure and career preparation.

For students looking to build a career with a company, you can explore roles such as Performance Marketer, Campaign Manager, Digital Marketing Specialist, Social Media Manager, Content Strategist, Content Creator, Brand Executive, Community Manager, E-commerce Executive, Growth Marketing Executive and Creative Producer.

Explore Career Outcome

Traditional management degrees were designed for a different era. NEXIS's curriculum is built around what the industry actually hires for today and what it will need by the time you graduate. NEXIS is not a UGC-recognised university and does not award degrees itself.

Students who successfully complete the full three-year Digital Marketing & Commerce programme receive a Professional Certificate for the Undergraduate Programme in Digital Marketing & Commerce from NEXIS School of Business.

Students may choose to pursue a recognised BBA in Digital Marketing independently and in parallel with NEXIS. Options to explore include universities such as Jain University and Manipal University. UGC-recognised online degrees are treated as equivalent to corresponding conventional degrees under UGC regulations. Students enrol independently and should verify recognition of the specific university and programme and the eligibility requirements for any master's programme or job they plan to pursue.